This group project focused on methods of contextual research including interviews with community members and experts, fly-on-the-wall observation around mask behavior, and traditional survey responses. The broad and timely topic of the Coronavirus Pandemic yielded 200+ research participants and 1,800 data points.
Extensive data analysis resulted in 8 key insights from mental health impacts to political polarization.
Researcher, Visual Designer
This project is designed to take you through the entire contextual-research process. You will collect and organize data about a specific culture or population or environment; then as a team, you will analyze and identify patterns, breakdowns, and anomalies, and synthesize your work into design opportunities.
Since the onset of the Coronavirus Pandemic, the public has gone through numerous new issues. As a society we are still learning how the pandemic is affecting us, mentally, physically, in the community, and our environment. Not only is the situation a health crisis but it is also fluid and changes every day; including what we hear from leadership and how our government responds to these issues.
To identify patterns of thought, behavior and attitudes towards various aspects of the Coronavirus Pandemic through conducting contextual research.
How might we explore and analyze different user groups' attitudes and behaviors around the Coronavirus Pandemic involving well-being, adoption of health and safety protocols and associated waste production?
Interviews and Surveys
We developed a short screener survey to send to a wide audience with the aim of inviting a subset of respondents to participate in in-depth Zoom interviews.
The survey was sent to 2,000+ candidates through social media, Slack groups, and email.
With a 9.5% response rate, we collected 189 survey responses. The survey concluded with a request for participants to provide contact information if they were interested in participating in further Zoom interviews. With 56 interview volunteers, we conducted 39 in-depth interviews over Zoom.
In-depth interview participants included teachers, healthcare workers, students, several health and emergency management experts, and more.
Experiments and Observation
Development of Key Learnings
We affinitized 1,800 points of data down to 8 key topics. The affinitization process was completed as a group over Zoom, sorting data points using Miro.
Out of 39 in-depth interviews conducted over Zoom, we sorted those interviewees down to 6 personas. Our outcome was to "prepare models and visualizations to distinguish the stakeholder group, describe any issues found, and characterize the problem and target users.
Through analyzing all collected data, we arrived at 8 key insights. Each insight outlined key quotes, an overview, and a design opportunity.
In the end, we chose to focus on the negative impacts of disposable masks as an area of opportunity to craft a design solution. Problem areas were defined as discomfort, lack of biodegradability, and lack of recycling procedures. Our design solution produced a comfortable, environmentally friendly mask.