This was a 10 week project spent inventing a completely new conference, the brand experience, and the physical experience of the event.
In conjunction with the design project, conceptually we explored the concepts of design thinking and the 4 orders of design.
Process explored existing conferences, defined an audience and personas, worked through mood boards to define themes, and produced extensive iterations over each deliverable of the project.
The mission of the Run Now conference is to encourage citizens to run for local office and improve the communities they live in.
The design plays off traditional political icons and color palettes, while introducing a new visual style. War Memorial Plaza near the Tennessee State Capitol building was chosen as the location and a wide range of promotional items targeted a broad audience.